Consumer Alerts posted on this site are due to violations with regard to the American Emu Associations (AEA) policies for use of their trademarked properties. Companies or individuals listed here have been given notice of the violation and the policies for compliance. They have been given reasonable time to comply, and they have been notified that they will be listed on this page if they are not in compliance by a certain deadline. Those in violation who notify the AEA that changes have been made and are verified to be compliant will be removed from this Consumer Alert page.
The information on this page is subject to change and may not be reproduced in any manner by members or non-members.
Original Alert Date: April 24, 2013
Updated: Jan. 01, 2014
Updated: June 12, 2014
Company Name: Emu Products and Management, Inc. (EPMI)
Company Location: Marlow, Oklahoma, USA
Alert Type: Trademark Infringement
- Illegal use of the registered trademark: AEA Certified Fully Refined® seal
- Illegal use of the registered trademark: AEA Certified Fully Refined® verbiage
- Illegal use of the registered trademark: EMU OIL – Life Just Got Better® logo
Comments from the American Emu Association (AEA):
It is our understanding from consumer inquiries that this company is displaying the trademarked “AEA Certified Fully Refined” seal on the label of their Royal Perfection brand of emu oil. The company also has images on their website showing the trademarked “AEA Certified Fully Refined” seal on their labels. Furthermore, they are displaying the AEA’s trademarked logo “EMU OIL – Life Just Got Better” in their advertising.
EPMI does not have permission from the AEA to use any of these registered trademarks. They are not a member of the AEA and they have not been approved to participate in the AEA Certified Emu Oil Program.
EPMI has been notified by the AEA of these violations and warned that an alert would be posted if the infringements were not corrected. Update 01/14/2014 – EPMI has contacted the AEA and indicatied that their website is currently being revised and that the trademarked materials have been removed from their labels and marketing material. The AEA has asked for validation and were told it would be provided. Once the AEA has been able to validate these claims this alert will be removed. Update 06/12/2014 – In May of 2014 the AEA contacted EPMI with another request to validate that the trademarked materials have been removed from their labels, website, and marketing materials. As of 06/12/2014 there has been no response.
AEA Certified Fully Refined® Emu Oil is recognized worldwide as the standard for quality emu oil. The AEA Certified Emu Oil Program was developed to establish quality control measures to ensure that pure emu oil legitimately displaying the AEA Certified Fully Refined® seal, or being marketed using the corresponding verbiage, is a high quality product that meets or exceeds the industry recognized standards for Fully Refined Grade A Emu Oil as defined in the Emu Oil Trade Rules (rule 103).
EMU OIL - Life Just Got Better® and AEA Certified Fully Refined® (plus the corresponding verbiage) are registered trademarks of the American Emu Association (AEA) and can only be used by AEA members with board approval. Unauthorized use will be considered trademark infringement and will be dealt with accordingly.
Founded in 1989, The American Emu Association is a non-profit trade association representing breeders, producers and marketers of emu meat, oil and other emu co-products. The emu industry is an alternative agricultural industry, dominated by the small farmer, who is devoted to humane and environmentally positive practices that will produce beneficial products for society. For more information about the American Emu Association (AEA) or the emu industry visit http://aea-emu.org or call 541-332-0675.